Josh Willard, CFA – Chief Investment Officer

Executive Profile:

team_willardJosh began his career in the financial services industry in 1994, and gained hands on experience with tenures at both Smith Barney and Merrill Lynch before helping found CFG Wealth Management (formerly Coghlan Financial Group, Inc.) in May 2002. Josh originally hails from the San Francisco Bay Area, where he spent his childhood years. After high school graduation, he chose to move to southern California to attend college at San Diego State University, where he graduated with a Bachelor of Science degree in Business.

Today, Josh handles the majority of the investment analysis and selection, portfolio management, and income distribution strategies for CFG Wealth Management. He personally oversees and implements the development and execution of all investment related transactions for the firm, manages the firm’s investment models and performs regular portfolio performance reviews for the firm’s clients, which includes mutual fund, equity and other forms of investment and economic research. In this role, he is also heavily involved in client service, which includes fielding account and portfolio related questions, providing advice and explaining performance results.

Josh holds the Chartered Financial Analyst (CFA) designation. The CFA Program, which is administered by the CFA Institute, the global not-for-profit association of investment professionals, sets a standard that is acknowledged around the world for measuring the competence and integrity of financial analysts, portfolio managers and investment advisers. Earning the designation demonstrates mastery of the skills most needed for investment analysis and decision making in today’s fast-evolving global financial industry. He also holds the Series 7; FINRA General Securities Representative, Series 24; FINRA General Securities Principal, Series 63; NASAA Uniform Securities Agent State Law Examination, Series 66; NASAA Uniform Combined State Law Examination and is a licensed Insurance Agent in the state of California (CA Insurance License #0E87157).

Josh currently lives in the San Diego community of 4S Ranch with his wife Lucy and two daughters.

Securities available in the following states: CA, KY, MA, MO, NJ, UT, VA and WA. Investment Advisory Services available in the following states: CA

FINRA’s BrokerCheck


Securities offered through Securities America, Inc. A Registered Broker/Dealer Member FINRA/SIPC. Josh Willard, Registered Representative, CA Insurance Lic #0E87157. Advisory services offered through Securities America Advisors, Inc. An SEC Registered Investment Advisory Firm. Josh Willard, Financial Advisor. CFG Wealth Management and the Securities America companies are separate entities.

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